Marketing Environment - Marketing Environment Multiple Choice Questions

26:  

Match the following

List-I (Thinkers)      List-II (Role)

(A) Pyle                        1. Marketing activities involved in the flow of goods and services,

                                      from production to consumption.

(B) Tousley and Clark   2. Marketing consists of those effects which effect transfers in the

                                      ownership of goods and services and which provide for physical distribution.

(C) Huegy and Mitchell 3. Marketing is the Mitchell economic process by means by means of

                                       which goods and services are exchanged and their values determined in

                                       terms of money price.

(D) Edward and             4. Marketing comprises both buying and selling activities.

                                      5. The current product mix is said to be optimal if no adjustment would

                                       enhance the company's chances of achieving the objectives.

A.

(A) (B) (C) (D)

1    2    3    4

B.

(A) (B) (C) (D)

4    2    1    3

C.

(A) (B) (C) (D)

3    4    1    2

D.

(A) (B) (C) (D)

2    1    3    4

 
 

Option: B

Explanation :

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27:  

Match the following

List-I (Thinkers)        List-II (Contribution)

(A) Mason and Rath      1. Marketing and Distribution

(B) Condiff and still      2. Basic Marketing

(C) William J. Stanton   3. Fundamental of Marketing

(D) James Stephenson  4. Principles and Practice of Commerce

                                      5. Costing

A.

(A) (B) (C) (D)

1    2    4    3

B.

(A) (B) (C) (D)

1    2    3    4

C.

(A) (B) (C) (D)

2    1    3    4

D.

(A) (B) (C) (D)

3    1    2    4

 
 

Option: B

Explanation :

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28:  

Marketing research does not normally

A.

Gather environmental information

B.

Provide a continuous source of information

C.

Relate to all aspects of marketing operations

D.

Describe the current situation

 
 

Option: B

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29:  

Match the following

List-I (Marketing Sub-plans)     List-II (Variables)

(A) Contingency Plan                     1. Diversification

(B) Organisation Plan                    2 Public Relations

(C) Technical Plan                         3. Quality Control

(D) Baseline Research                  4. Customer Services

A.

(A) (B) (C) (D)

1    3    2    4

B.

(A) (B) (C) (D)

4    2    3    1

C.

(A) (B) (C) (D)

2    4    3    1

D.

(A) (B) (C) (D)

1    2    3    4

 
 

Option: A

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30:  

Match the following

List-I (Bases of Segmenting Industrial Markets)    List-II (Factors)

(A) Physical                                                                       1. Lobby Status

(B) Operational                                                                 2. Size of Industry

(C) Purchases                                                                    3. Logistic Policy

(D) Situational                                                                  4. Specific Order

                                                                                          5. Risk Factor

A.

(A) (B) (C) (D)

1    2    3    4

B.

(A) (B) (C) (D)

4    5    1    2

C.

(A) (B) (C) (D)

2    3    1    4

D.

(A) (B) (C) (D)

4    5    1    2

 
 

Option: C

Explanation :

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