Match the following
List-I (Market) List-II (Nature)
(A) Area 1. Geographical
(B) Tea 2. Nature of goods
(C) Articles of trade 3. Commodities
(D) Exchange 4. Stock exchange
| A. | (A) (B) (C) (D) 1 3 2 4 |
| B. | (A) (B) (C) (D) 3 4 2 1 |
| C. | (A) (B) (C) (D) 1 2 3 4 |
| D. | (A) (B) (C) (D) 1 4 3 2 |
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Option: C Explanation : Click on Discuss to view users comments. |
Match the following
List-I (Marketing Sub-plans) List-II (Factors)
(A) Base Line Research 1. Market Segmentation
(B) Technical Plan 2. Branding
(C) Organizational Plan 3. Distribution
(D) Contingency Plan 4. Market Expansion
5. Tax
| A. | (A) (B) (C) (D) 2 3 4 1 |
| B. | (A) (B) (C) (D) 1 2 3 4 |
| C. | (A) (B) (C) (D) 1 3 2 4 |
| D. | (A) (B) (C) (D) 1 2 4 3 |
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Option: B Explanation : Click on Discuss to view users comments. |
Statement (A) : The marketing concept is a philosophy of business states that the consumer's want satisfaction is the economic and social justification of a company's existence, consequently all company activities in production, engineering and finance, as well as in marketing, must be devoted to, first determining what the customer's wants are end thus satisfying their wants while still making a reasonable profit.
Statement (B) : Above statement refereed by Station.
Statement (C) : Above statement is related with marketing concept.
Statement (D) : Statement A has been defined under the book of fundamental of marketing.
| A. | Statement A, B, C and D are true |
| B. | Statement A, B, C and D are false |
| C. | Statement B, C and D are true |
| D. | Only Statement A is true |
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Option: D Explanation : Click on Discuss to view users comments. |
The most structured marketing problems are likely to be those dealing with
| A. | Product |
| B. | Promotion |
| C. | Place |
| D. | Price |
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Option: C Explanation : Click on Discuss to view users comments. |
Match the following
List-I (Factors Influencing Buyer Behaviour) List-II (Example)
(A) Information 1. Product Quality
(B) Social Cultural 2. Tradition
(C) Group Influence 3 Organisation
(D) Buying Motives 4. Desire
| A. | (A) (B) (C) (D) 1 3 2 4 |
| B. | (A) (B) (C) (D) 3 4 2 1 |
| C. | (A) (B) (C) (D) 1 2 3 4 |
| D. | (A) (B) (C) (D) 1 3 4 2 |
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Option: C Explanation : Click on Discuss to view users comments. |
