The ________ concept holds that firms must strive to deliver value to customers in a way that maintains or improves both the consumer's and society's well being.
A. | marketing |
B. | selling |
C. | societal marketing |
D. | product |
Option: C Explanation : Click on Discuss to view users comments. |
Building, keeping, and growing profitable value-laden relationships with all customers of a company is called ________.
A. | customer relationship management |
B. | database marketing |
C. | societal marketing |
D. | customer lifetime value |
Option: A Explanation : Click on Discuss to view users comments. |
The marketing concerns requires both fixed capital and
A. | Working Capital |
B. | Long-term Capital |
C. | Share Capital |
D. | Flexible Capital |
Option: A Explanation : Click on Discuss to view users comments. |