The concept of marketing mix involves to deliberate and careful choice of organisation product, price, promotion and place strategies and
| A. | Policies |
| B. | Planning |
| C. | Concept |
| D. | All of these |
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Option: A Explanation : Click on Discuss to view users comments. |
Which of the following marketing management concepts is most likely to lead to marketing myopia?
| A. | customer-driven marketing |
| B. | societal marketing |
| C. | customer-driving marketing |
| D. | production |
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Option: D Explanation : Click on Discuss to view users comments. |
The choice of marketing mix depends upon
| A. | Marketing organisation structure and information system |
| B. | Marketing objectives |
| C. | The marketing environment of the organisation |
| D. | All of the above |
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Option: D Explanation : Click on Discuss to view users comments. |
Which is the factor of Pricing decisions?
| A. | Economic and Political Environment of the Country |
| B. | Trade Traditions |
| C. | Competition |
| D. | All of these |
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Option: D Explanation : Click on Discuss to view users comments. |
