Marketing refers to the
A. | Goods Distribution |
B. | Goods and services are exchange to each other |
C. | Sales of Product |
D. | All of the above |
Option: D Explanation : Click on Discuss to view users comments. |
The role of marketing in modern organisation is – with marketing offers to lend a competitive edge and marketing tasks to match the demand and supply
A. | Integrative |
B. | Responding |
C. | Non-integrative |
D. | All of these |
Option: A Explanation : Click on Discuss to view users comments. |
Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.
A. | variable assets |
B. | the value proposition |
C. | intangible assets |
D. | tangible assets |
Option: C Explanation : Click on Discuss to view users comments. |
When marketers set low expectations for a market offering, they run the risk of _______.
A. | failing to attract enough customers |
B. | failing to understand their customers' needs |
C. | disappointing loyal customers |
D. | decreasing customer satisfaction |
Option: A Explanation : Click on Discuss to view users comments. |