Which of the following statement is true?
| A. | A brand name is a part of a brand which can be vocalised. |
| B. | A brand is usually composed of a name and a mark of a product. |
| C. | Brand means a name term and symbol or a mix thereof used to identify the product of one firm and to distinguish. |
| D. | All of the above |
|
Option: D Explanation : Click on Discuss to view users comments. |
Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are carried to final buyers.
| A. | deviated marketing |
| B. | direct marketing |
| C. | customized marketing |
| D. | supply chain management |
|
Option: A Explanation : Click on Discuss to view users comments. |
Marketing Process involves
| A. | Product |
| B. | Demand Flow |
| C. | Human Needs |
| D. | All of these |
|
Option: D Explanation : Click on Discuss to view users comments. |
Which is the problem of marketing communication?
| A. | Distance |
| B. | Hidden sources and data |
| C. | Lack of trust |
| D. | All of the above |
|
Option: D Explanation : Click on Discuss to view users comments. |
Elements of marketing planning is
| A. | It involves an analysis of past events and projection of future events |
| B. | In envisages determination of the future course of marketing action |
| C. | Marketing planning is a managerial function |
| D. | All of the above |
|
Option: D Explanation : Click on Discuss to view users comments. |
