Classical

Marketing Management - Marketing Management Questions

31:  

Marketing Planning consists

A.

Determination of Policies

B.

Marketing Programmes

C.

Setting Objectives

D.

All of the above

 
 

Option: D

Explanation :


32:  

Which of the following factor that affects to Pricing decisions?

A.

Cost of the Product

B.

Product characteristics

C.

Demand of the Product

D.

Distribution Channels of the Product

 
 

Option: D

Explanation :


33:  

_______ marketing is a new way of performing the task of marketing, made feasible by the advent of new technology, namely the Internet

A.

Rural Marketing

B.

On-line Marketing

C.

Green Marketing

D.

Social Marketing

 
 

Option: B

Explanation :


34:  

Using the Power of on-line networks, computer communications and digital interactive media to achieve marketing and business objectives, is called

A.

Tel-net and internet

B.

Internet

C.

Security

D.

None of these

 
 

Option: D

Explanation :


35:  

Which concept of marketing is customer-oriented?

A.

Modern concept of marketing

B.

Entity concept

C.

Old concept of marketing

D.

All of the above

 
 

Option: A

Explanation :




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