Classical

Marketing Management - Marketing Management Questions

21:  

Who developed the 4 P's of marketing?

A.

J. R. Betty

B.

Hanson

C.

McCarthy

D.

Peter F. Drucker

 
 

Option: C

Explanation :


22:  

What is the advantages of on-line marketing?

A.

Making the location of Marketer Irrelevant

B.

Increasing feedback

C.

Making the size of Marketer Irrelevant

D.

All of the above

 
 

Option: D

Explanation :


23:  

Channels of distribution is known as

A.

Trade Channel

B.

Proper Channel

C.

Path Channel

D.

None of these

 
 

Option: A

Explanation :


24:  

The choice of marketing mix depends upon

A.

Marketing organisation structure and information system

B.

Marketing objectives

C.

The marketing environment of the organisation

D.

All of the above

 
 

Option: D

Explanation :


25:  

Marketing characteristics are

A.

Product market segmentation

B.

Need based marketing strategy

C.

Profit-orientation

D.

All of the above

 
 

Option: D

Explanation :




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