Classical

Marketing Management - Marketing Management Questions

6:  

Which of the following is pricing objectives?

A.

Market Penetration

B.

Market Share

C.

Competition

D.

All of the above

 
 

Option: D

Explanation :


7:  

Marketing Environment Systems covers

A.

Marketing Information System

B.

Monitoring and Control System

C.

Marketing Planning System

D.

All of the above

 
 

Option: D

Explanation :


8:  

Which is not a part of branch concept?

A.

Product Mix

B.

Brand image

C.

Brand Franchise

D.

Brand Recognition

 
 

Option: A

Explanation :


9:  

"Marketing is a human activity directed at satisfying needs and wants through exchange processes." Who said?

A.

Philip Kotler

B.

Hansi L. V.

C.

Peter F. Drucker

D.

D. S. Pauler

 
 

Option: A

Explanation :


10:  

Which is the factor of Pricing decisions?

A.

Economic and Political Environment of the Country

B.

Trade Traditions

C.

Competition

D.

All of these

 
 

Option: D

Explanation :




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