Classical

Marketing Management - Marketing Management Questions

56:  

Which is the first P's of Marketing mix as per McCarthy?

A.

Product

B.

Promotion

C.

Price

D.

Place

 
 

Option: A

Explanation :


57:  

Which is the barriers to the adoption of online Marketing?

A.

Lack of availability of skills

B.

Lack of availability of funds

C.

Lack of availability of technology

D.

Art of recording

 
 

Option: D

Explanation :


58:  

Pricing objectives consists

A.

Price stabilisation

B.

Targeted rate of return

C.

Skim the cream

D.

All of the above

 
 

Option: D

Explanation :


59:  

Which is the element of modern marketing?

A.

It emphasizes mutuality of benefit

B.

It is customer oriented

C.

It is operational

D.

All of the above

 
 

Option: D

Explanation :


60:  

Marketing mix involves

A.

Product mix

B.

Promotion/Promotional mix

C.

Service mix

D.

All of the above

 
 

Option: D

Explanation :




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