Classical

Marketing Management - Marketing Management Questions

16:  

Which of the following factors affects to the planning of marketing programme?

A.

Marketing Strategy

B.

Marketing Mix

C.

Demand Variable

D.

All of the above

 
 

Option: D

Explanation :

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17:  

Product line covers

A.

Departmental Stores

B.

One Price Retailer

C.

General Retailer

D.

All of the above

 
 

Option: D

Explanation :

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18:  

The promotion mix involves to

A.

Advertising

B.

Sales Promotion

C.

Personal Selling

D.

All of the above

 
 

Option: D

Explanation :

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19:  

The principal function of an electronic market is to facilitate the search for the

A.

Required Product or Service

B.

Required Marketing

C.

Required Market

D.

All of the above

 
 

Option: A

Explanation :

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20:  

Which is the barriers to on-line Marketing?

A.

Security

B.

Infrastructural Barriers

C.

Customers Resistance

D.

All of the above

 
 

Option: D

Explanation :

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