Classical

Marketing Management - Marketing Management Questions

46:  

Which is not a part of Promotional Media?

A.

Cost

B.

Publication

C.

Printing

D.

Broadcasting out-of-home

 
 

Option: A

Explanation :


47:  

The factors that guide a marketer's decision in selecting a promotion mix which are

A.

Buyer readiness stage

B.

Overall marketing strategy

C.

Nature or the Product Market

D.

All of the above

 
 

Option: D

Explanation :


48:  

Modern Marketing consists

A.

Marketing Strategy and Research

B.

Marketing effectiveness

C.

Brand Management

D.

All of the above

 
 

Option: D

Explanation :


49:  

Which is the factor of Pricing decisions?

A.

Controller

B.

Style and appearance prime consideration

C.

Flexibility in production

D.

All of the above

 
 

Option: D

Explanation :


50:  

What is the use of the Internet in Marketing?

A.

In Product and Market Extension

B.

In Market Testing

C.

In Market Research

D.

All of the above

 
 

Option: D

Explanation :




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