- A The major channels being used by direct marketers to reach out to prospects and customers include face-to-face selling, direct mail and telemarketing.
- B Direct marketing is very popular in western countries, particularly the U.K. and U.S.A.
- C Selling on-line is just one aspect of online marketing.
- D All of the above
Strategic Management and Marketing MCQ - Marketing Strategy MCQ
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A brand is a
