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Strategic Management and Marketing MCQ - Marketing Strategy MCQ

51 The concept of on-line marketing is different from the concept of

52 What is true about on-line marketing?

A
A banner advertisement is a graphic image that can be animated and when a user clicks on it, he gets connected to another website.
B
The two most popular advertising methods on the Internet are 'Commercial websites' and 'banners'.
C
An effective website is one that is easy to access, regularly updated and provides economic of scale.
D
All of the above

53 Which is the basic form of Innovation?

54 Which of the following are the merits of marketing planning?
1. Identification of future development
2. Consideration of opportunities and problems.
3. Focus on objectives
4. Profitable employment of resources
5. Management by Exception becomes possible
6. Facilities Co-ordination
7. Cost Economy
8. Essential Pre-requisite of Control

55 Match the following

List-I (Types of Buying Behaviour)	List-II (Example)
(A) Complex Buying Behaviour	1. Significant
(B) Dissonance Reducing Buyer Behaviour	2. Brand
(C) Habitual Buying Behaviour	3. Other brand
(D) Variety Buying Behaviour	4. Product

CODES :

	A	B	C	D
(I)	1	2	3	4
(II)	2	3	4	1
(III)	3	1	2	4
(IV)	4	3	2	1

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Question:

Who developed the 4 P's of marketing?

A. J. R. Betty
B. Hanson
C. Mc Carthy
D. Peter F. Drucker

Correct answer: C

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