December 2015 - Paper 3

36:   Which of the following is not a parameter for Servqual Model given by Parasuraman etc. ?
A.

Tangibles

B.

Reliability

C.

Empathy

D.

Insurance

 
 

Option: D

Explanation :

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37:  

Which of the following is not a deciding factor for Advertising Budget out of the given options?

 

A.

Competitive Parity

B.

A fixed percentage of turnover

C.

Affordability

D.

Competitor's Advertising Policy

 
 

Option: D

Explanation :

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38:  

Match the items of List - I with those of List - II :

management
 
A.

(iv) (iii) (i) (ii)

B.

(ii) (iv) (iii) (i)

C.

(iii) (iv) (i) (ii)

D.

(i) (ii) (iv) (iii)

 
 

Option: A

Explanation :

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39:  

Match the items of List - I with those of List - II :

solved paper
A.

(iv) (iii) (ii) (i)

B.

(i) (ii) (iii) (iv)

C.

(iii) (ii) (i) (iv)

D.

(ii) (iv) (i) (iii)

 
 

Option: A

Explanation :

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40:  
Match the items of List - I with those of List - II :
solved paper
A.

(ii) (iv) (iii) (i)

B.

(i) (iii) (iv) (ii)

C.

(iii) (i) (iv) (ii)

D.

(iv) (ii) (i) (iii)

 
 

Option: C

Explanation :

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