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36. Market-oriented consists
Highlights the factor that influence customers buying decisions
Promotes results of market research and research and development investment
Diagnosis and interprets the strategy, assumption, cost structure and objectives of major components
All of the above
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37. Which of the following reflects the marketing concept philosophy?
"We build them so you can buy them."
"When it's profits versus customers' needs, profits will always win out."
"We're in the business of making and selling superior products."
"We don't have a marketing department, we have a customer department."
38. Which one of the step is not included under the step of marketing programming process?
Developing the marketing mix
Selection of market targets
Setting objectives
Market response
39. Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities.
exchange
marketing
management
production
40. Which of the following is pricing objectives?
Market Penetration
Market Share
Competition
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