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61. The marketing manager have to carry out their responsibilities integrating all these factors in the management
Process
Objective
Goals
Opportunity
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62. Marketing is
Essential an operational and purposive pursuit
A cost of service
A cost of product
An expenses
63. Channels of distribution also known as
Trade Channel
Proper Channel
Path Channel
None of these
64. Pricing objectives is combination of
Product Line Promotion
Cash Recovery
Profit Maximisation
All of the above
65. Marketing segmentation should be followed by the targeting and product positioning activities for effective planning and implementation of the
Marketing Plans
Business Control
Marketing Process
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