Strategic Management and Marketing - Marketing Strategy MCQ

51. The concept of on-line marketing is different from the concept of

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52. What is true about on-line marketing?

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53. Which is the basic form of Innovation?

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54. Which of the following are the merits of marketing planning?
1. Identification of future development
2. Consideration of opportunities and problems.
3. Focus on objectives
4. Profitable employment of resources
5. Management by Exception becomes possible
6. Facilities Co-ordination
7. Cost Economy
8. Essential Pre-requisite of Control

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55. Match the following

List-I (Types of Buying Behaviour)List-II (Example)
(A) Complex Buying Behaviour1. Significant
(B) Dissonance Reducing Buyer Behaviour2. Brand
(C) Habitual Buying Behaviour3. Other brand
(D) Variety Buying Behaviour4. Product

CODES :

 ABCD
(I)1234
(II)2341
(III)3124
(IV)4321

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