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46. Who developed the 4 P's of marketing?
J. R. Betty
Hanson
Mc Carthy
Peter F. Drucker
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47. Marketing Environment Systems covers
Marketing Information System
Monitoring and Control System
Marketing Planning System
All of the above
48. Which is a base of green marketing?
Greenhouse gas reduction market
Capital Flow
Programme
Product
49. Product market integration may be defined as a state wherein both product image and consumer self image are in focus, there is a match between product attributes and consumer expectations both economic and
Non-economic
Social
Political
None of these
50. Customers buy from stores and firms that offer the highest ________.
level of customer satisfaction
company image
value for the dollar
customer perceived value
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