Match List – I and List – II and indicate the correct code :
| A. | i iv ii iii |
| B. | i ii iii iv |
| C. | iv iii ii i |
| D. | ii i iii iv |
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Option: B Explanation : Click on Discuss to view users comments. |
Which of the following marketing strategies is/are not used in ‘growth stage’ of the product life cycle ?
| A. | Improving quality and adding new features. |
| B. | Adding new models of product. |
| C. | Entering new market segments. |
| D. | Using awareness and trial communications. |
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Option: D Explanation : Click on Discuss to view users comments. |
Who among the following take(s) both title to and possession of goods from the preceding member(s) and channelize them to the subsequent members ?
(a) Agent intermediaries
(b) Merchant intermediaries
| A. | (a) only |
| B. | (b) only |
| C. | Both (a) and (b) |
| D. | Neither (a) nor (b) |
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Option: B Explanation : Click on Discuss to view users comments. |
