July 2016 - Paper3

46:   Accounting Standard-6 is meant for
A.

Accounting for Fixed Assets

B.

Accounting treatment for goodwill

C.

Depreciation Accounting

D.

Disclosure of Accounting policies

 
 

Option: C

Explanation :

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47:   Which of the following is not a feature of OTCEI ?
A.

Quick transfer and disposal system

B.

Nationalised computerised networking

C.

Ringless trading system

D.

Fragmentation of regional stock exchanges

 
 

Option: D

Explanation :

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48:   Which of the following requires consumers to interpret ambiguous stimuli ?
A.

Focus group method

B.

Projective techniques

C.

Rejective techniques

D.

Semantic differential scales

 
 

Option: B

Explanation :

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49:  

Which of the following passes through the four stages of distinctiveness, emulation, mass fashion and decline ?

A.

Style

B.

Fashion

C.

Fad

D.

Style and Fashion

 
 

Option: B

Explanation :

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50:  

Which of the following positioning strategies is adopted by marketers to position their product in two categories simultaneously ?

A.

Point of Difference

B.

Point of Parity

C.

Straddle Positioning

D.

Emotional Positioning

 
 

Option: C

Explanation :

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