Statement (I) : Marketing is the process by which a firm profitably translates customer needs into revenue.
Statement (II) : Marketing is the messages and/or actions that causes messages and/or actions.
| A. | (I) is correct but (II) is not correct. |
| B. | (II) is correct but (I) is not correct. |
| C. | (I) and (II) both are correct |
| D. | (I) and (II) both are incorrect. |
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Option: C Explanation : Click on Discuss to view users comments. |
Assertion (A) : Odd pricing aims at maximising profit by making micro-adjustments in pricing structure.
Reasoning (R) : Odd pricing refers to a price ending in 1, 3, 5, 7, or 9. When examining a price, the first digits carry more weight than the last ones.
| A. | (A) is right and (R) is wrong. |
| B. | (A) is wrong and (R) is right. |
| C. | Both (A) and (R) are right. |
| D. | Both (A) and (R) are wrong. |
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Option: C Explanation : Click on Discuss to view users comments. |
Name the process in which a buyer posts its interest in buying a certain quantity of item and sellers compete for the business by submitting lower bid until there is only one seller left.
| A. | Internet |
| B. | Reverse auction |
| C. | B2B market place |
| D. | B2C market place |
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Option: B Explanation : Click on Discuss to view users comments. |
