December 2015 - Paper 3

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3. December 2015
4. Paper 3

26:   Which of the following statements is not true ?

A.	One sided messages work best with audiences those are initially predisposed to communicator's position.
B.	Two sided arguments work best with audiences who are similar and not opposed.
C.	Two sided messages tend to be more effective with better educated audiences.
D.	Two sided messages tend to be more effective with audiences those are likely to be exposed to counter propaganda.
	Answer Report Discuss
	Option: B Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

27:   In the course of converting to a marketing-oriented company, a company may face which of
the following hurdles?

A.	Organised resistance
B.	Slow learning
C.	Fast forgetting
D.	All of the above
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

28:   A person's distinguishing psychological characteristics that lead to relatively consistent and
enduring responses to his or her environment is called :

A.	Life style
B.	Self-concept
C.	Personality
D.	Attitude
	Answer Report Discuss
	Option: C Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments.. enduring responses to his or her environment is called :'>

29:   When electronic markets permit prices to change faster even daily as a function of demand
and supply then this practice is called :

A.	competitive pricing
B.	e-marketing pricing
C.	yield management pricing
D.	none of the above
	Answer Report Discuss
	Option: C Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

30:  

Match the strategies given in List - I with the examples given in List - II :

 

List - I                                                                                 List - II

(Strategies)                                                                    (Examples)

 

(a) Differential Pricing                                                (i) Customer lounges to sit in while waiting for a table at service                                                                                                 centres, etc.

 

(b) Complimentary Service                                       (ii) Breakfast service by McDona ld's and mini vacation and                                                                                                         weekends by hotels

 

(e) Reservation System                                             (iii) Low prices for ea rly and evening movies, weekend discounts                                                                                                for car parking rentals

 

(d) Non-peak Demand Cultivation                          (iv) Airlines, Hotels and Physicians employ extensively

A.	(i) (iii) (ii) (iv)
B.	(iv) (ii) (i) (iii)
C.	(ii) (i) (iv) (iii)
D.	(iii) (i) (iv) (ii)
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

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