December 2015 - Paper 3

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3. December 2015
4. Paper 3

56:   "Buyers are less price sensitive when they cannot easily compare the quality substitutes".
Which of the following factors of price sensitivity is reflected from this statement?

A.	Substitute - awareness effect
B.	Unique value effect
C.	Price quality effect
D.	None of the above
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

57:   The model of decision support where there is recommendation of the type of advertisement
with humourous and 'slice of life' kinds of appeals to use for given marketing goals and
characteristics of products, target markets and competitive situations is known as :

A.	MEDIAC
B.	PROMOTOR
C.	ADCAD
D.	COVERSTORY
	Answer Report Discuss
	Option: C Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments.. characteristics of products, target markets and competitive situations is known as :'>

58:   Which of the following statements is not true?

A.	Marketing profitability ana lysis measures the profitability of different marketing activities.
B.	Marketing efficiency studies try to determine how various marketing activities could be carried out more efficiently.
C.	Each company needs to reaSSeSS periodically its marketing effectiveness through a control instrument called marketing aud it.
D.	All the above are true
	Answer Report Discuss
	Option: D Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

59:   Industry boundaries are blurring at an incredible rate as companies are recognizing that the
new opportunities lie at the intersection of two or more industries, it is called :

A.	Globalization
B.	Customization
C.	Industry convergence
D.	Acquisition
	Answer Report Discuss
	Option: C Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

60:   A picture of two characters is presented, with one making a statement. Respondents are
asked to identify with the other and fill in the empty balloon.

This description belongs to which one of the following projective techniques?

A.	Thematic Apperception Test
B.	Picture Completion Test
C.	Sentence Completion Test
D.	Story Completion Test
	Answer Report Discuss
	Option: B Explanation : Click on Discuss to view users comments. Write your comments here: Updating your Comments.. Updating your Comments..

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