At which level in the company should market-oriented strategic planning begin ?
| A. | Corporate level |
| B. | SBU level |
| C. | Marketing Department's level |
| D. | Brand Manager's level |
|
Option: B Explanation : Click on Discuss to view users comments. |
Which of the following statements is not true ?
| A. | A group of firms following the same strategy in a market is called a ' strategic group'. |
| B. | The members of strategic group are the key competitors. |
| C. | The type of competition among them is known as generic competition. |
| D. | The height of entry barriers differ for each group. |
|
Option: C Explanation : Click on Discuss to view users comments. |
In India Proctor & Gamble (P & G) (Home products division) is following the strategy of
| A. | Cost leadership |
| B. | Differentiation |
| C. | Broad differentiation |
| D. | Focussed differentiation |
|
Option: D Explanation : Click on Discuss to view users comments. |
| A. | Convertibility of Industries |
| B. | Combination of Industries |
| C. | Competition among Industries |
| D. | Convergence of Industries |
|
Option: D Explanation : Click on Discuss to view users comments. |
