| A. | The product concept |
| B. | The production concept |
| C. | The selling concept |
| D. | The marketing concept |
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Option: A Explanation : Click on Discuss to view users comments. |
-------- is the added value endowed to a product or service.
| A. | Brand equity |
| B. | Brand image |
| C. | Brand loyalty |
| D. | Brand preference |
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Option: A Explanation : Click on Discuss to view users comments. |
Match the items/persons included in List - I with the items in List - II and indicate the correct pairing through codes given below:
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List - II |
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a. CCI |
i. Consumer buying decision process |
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b. Cognitive dissonance |
ii. 'Marketing Myopia' |
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c. Everett M. Rogers |
iii. Diffusion of Innovation |
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d. Theodore Levitt |
iv. Predatory pricing |
| A. | a b c d iv iii ii i |
| B. | a b c d iii ii iv i |
| C. | a b c d i ii iv iii |
| D. | a b c d iv i iii ii |
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Option: D Explanation : Click on Discuss to view users comments. |
