The major advantage of the direct mail marketing is :
| A. | High target - market selectivity |
| B. | Low cost of transaction |
| C. | Privacy of the buyer |
| D. | Speedy delivery |
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Option: A Explanation : Click on Discuss to view users comments. |
In this attack strategy, the marketer must back it with a stronger attack to beat the opponent. Identify the strategy.
| A. | Encirclement |
| B. | Flank |
| C. | Frontal |
| D. | Guerrilla |
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Option: D Explanation : Click on Discuss to view users comments. |
A 'defective raw material' causing major variation in quality characteristics is called :
| A. | Chance cause of variation |
| B. | Assignable cause of variation |
| C. | Acceptable cause of variation |
| D. | Tolerable cause of variation |
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Option: B Explanation : Click on Discuss to view users comments. |
Which of the following is the correct order for sequential design?
| A. | Product concept → performance specifications → Design specifications → Manufacturing specifications |
| B. | Manufacturing specifications → Product concept → Design specifications → Performance specifications |
| C. | Product concept → Design specifications → Performance specifications → Manufacturing specifications |
| D. | Design specifications → Performance specifications → Product concept → Manufacturing specifications |
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Option: A Explanation : Click on Discuss to view users comments. |
Which of the following statements is not true in the context of demand forecasting?
| A. | The time frame indicates, how far into the future the demand is forecasted. |
| B. | A trend is gradual, long-term upward or downward movement of demand. |
| C. | A trend is intermittent, short term upward or downward movement of demand. |
| D. | Random variations are movements in demand that do not follow a definite pattern. |
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Option: C Explanation : Click on Discuss to view users comments. |
