The practice of selling below cost, with an intention to destroying the competitor is referred to as :
A. | Loss - leader pricing |
B. | Predatory pricing |
C. | Price discrimination |
D. | Penetration pricing |
Option: B Explanation : Click on Discuss to view users comments. |
After determining its pricing objectives, what is the next logical step a company should take in setting its pricing policy?
A. | Analyse its competitor's cost, price and offer |
B. | Determine the demand of the product |
C. | Estimate the cost of the product |
D. | Select the pricing method |
Option: B Explanation : Click on Discuss to view users comments. |
Marketers have traditionally classified products on the basis of three characteristics: ___________, tangibility and use.
A. | availability |
B. | affordability |
C. | durability |
D. | necessity |
Option: C Explanation : Click on Discuss to view users comments. |