UGC NET Management Previous Year Solved Papers - December 2019
- Option : B
- Explanation : A whistleblower is a person who comes forward and shares his/her knowledge on any wrongdoing which he/she thinks is happening in the whole organization or in a specific department. A whistleblower could be an employee, contractor, or a supplier who becomes aware of any illegal activities.
- Option : A
- Explanation : Ditect marketing is the use of the telephone,
Internet, and nonpersonal media to
communicate product and organizational
information to customers, who then can
purchase products via mail, telephone, or the
Internet. Direct marketing is one type of
nonstore retailing. Direct marketing can occur
through catalog marketing, direct-response
marketing, telemarketing, the television home
shopping, and online marketing.
According to Clow & Baack (2004), the channels of direct marketing include: direct mail, email, catalogs, mass media (television, radio, magazines, and newspapers), internet and alternative media (package insert programs, ride along, and card packs). Kotler, et al. (2008) explain the different forms of direct marketing as direct mail marketing, catalog marketing, telephone marketing, direct response television marketing, kiosk marketing, online marketing, personal selling and mobile phone marketing. Therefore, direct marketing is a result of direct communication and targeted communication with individual customers in order to gather instantaneous, immediate and direct response that focuses on developing long-lasting relationships with customers. Furthermore direct marketing has helped to achieve the the conception of customization, resulting in a more personalized and two way communications with customers that provide the opportunity to create, direct and measure and evaluate the response rate. This helps to achieve the objectives like repeat customers, growing customer satisfaction rate and making loyal and trusty customers.
