Marketing Management - Marketing Management Section 1
16. Sales promotion includes all promotional activities other than advertising, personal selling and
| List-I (Ps of Marketing) | List-II (Elements) |
| (a) Product | 2. Credit Facility |
| (c) Promotion | 3. Personal Selling |
| (c) Promotion | 3. Personal Selling |
| (d) Place (Distribution) | 4. Factory Location |
| 5. Marketing |
| List-I (Thinkers) | List-II (Contribution) |
| (a) Mason and Rath | 1. Marketing and Distribution |
| (b) Condiff and still | 2. Basic Marketing |
| (c) William J. Stanton | 3. Fundamental Marketing |
| (d) James Stephenson | 4.Principles and Practice of Commerce |
| 5. Costing |
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