Marketing Management MCQ - Marketing Management Section 1

16 Sales promotion includes all promotional activities other than advertising, personal selling and

A
Publicity
B
Advertisement
C
Production
D
Coupon

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Correct AnswerOption A

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17 Which of the following point is responsible for effective market segmentation?

A
Measurability
B
Easy & accessibility
C
Substantiality
D
All of the above

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Correct AnswerOption D

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18 Match the following

List-I (Ps of Marketing)	List-II (Elements)
(a) Product	2. Credit Facility
(c) Promotion	3. Personal Selling
(c) Promotion	3. Personal Selling
(d) Place (Distribution)	4. Factory Location
	5. Marketing

A
Codes:
(a) (b) (c) (d)
1 2 3 4
B
Codes:
(a) (b) (c) (d)
4 3 2 1
C
Codes:
(a) (b) (c) (d)
3 1 2 4
D
Codes:
(a) (b) (c) (d)
2 1 3 4

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Correct AnswerOption A

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19 Marketing Process involves

A
Product
B
Demand Flow
C
Human Needs
D
All of these

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Correct AnswerOption D

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20 Match the following

List-I (Thinkers)	List-II (Contribution)
(a) Mason and Rath	1. Marketing and Distribution
(b) Condiff and still	2. Basic Marketing
(c) William J. Stanton	3. Fundamental Marketing
(d) James Stephenson	4.Principles and Practice of Commerce
	5. Costing

A
Codes:
(a) (b) (c) (d)
1 2 4 3
B
Codes:
(a) (b) (c) (d)
1 2 3 4
C
Codes:
(a) (b) (c) (d)
2 1 3 4
D
Codes:
(a) (b) (c) (d)
3 1 2 4

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Correct AnswerOption B

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