MM. Q.21
| List-I (Thinkers) | List-II (Contribution) |
| (a) Mason and Rath | 1. Marketing and Distribution |
| (b) Condiff and still | 2. Basic Marketing |
| (c) William J. Stanton | 3. Fundamental Marketing |
| (d) James Stephenson | 4.Principles and Practice of Commerce |
| 5. Costing |
