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Marketing Management - Marketing Management Section 1

Avatto > > UGC NET COMMERCE > > PRACTICE QUESTIONS > > Marketing Management > > Marketing Management Section 1

21. Philosophy of marketing
(i) Product-oriented marketing
(ii) Production oriented marketing
(iii) Sale oriented marketing
(iv) Customer-oriented marketing
(v) Social marketing
(vi) Green marketing

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22. Brand concept not includes

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23. Which research includes all types of researchers into human motives when it refers to qualitative research designed to uncover the consumer's subconsciousness or hidden motivations?

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24. Marketing segmentation division of a market into a separate homogeneous group of the customer on the basis of
(i) Geographical variables
(ii) Demographic factors
(iii) Psychographic factors
(iv) Behavioral basis

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25. Macro marketing environment includes
(i) Culture 
 (ii) Politics
(iii) Economy
(iv) Society
(iv) Society
(v) Technology

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Marketing Management Section 1