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41. ________ can be seen as the development, design, and implementation of marketing programs, processes, and activities that recognizes the breadth and interdependencies of their effects.
Niche marketing
Holistic marketing
Relationship marketing
Supply-chain marketing
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42. "Marketing is a human activity directed at satisfying needs and wants through exchange processes." Who said?
Philip Kotler
Hansi L. V.
Peter F. Drucker
D. S. Pauler
43. The marketing concept involves
Organisation Integration
Competition Orientation
Customer Orientation
All of the above
44. Using the Power of on-line networks, computer communications and digital interactive media to achieve marketing and business objectives, is called
Tel-net and internet
Internet
Security
Online marketing.
45. In response to threats from such companies as AOL, Amazon, Yahoo, eBay, ETRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their» existing offerings. This process became known as ________.
reintermediation
disintermediation
e-commerce
e-collaboration
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