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Strategic Management and Marketing - Marketing Strategy Questions

Avatto > > UGC NET Management > > PRACTICE QUESTIONS > > Strategic Management and Marketing > > Marketing Strategy Questions

36. The concept of marketing mix involves to deliberate and careful choice of organisation product, price, promotion and place strategies and

A
Policies
B
Planning
C
Concept
D
All of these

Answer
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Option : A
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37. Which of the following marketing management concepts is most likely to lead to marketing myopia?

A
customer-driven marketing
B
societal marketing
C
customer-driving marketing
D
production

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Option : D
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38. The choice of marketing mix depends upon

A
Marketing organisation structure and information system
B
Marketing objectives
C
The marketing environment of the organisation
D
All of the above

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Option : D
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39. Which is the factor of Pricing decisions?

A
Economic and Political Environment of the Country
B
Trade Traditions
C
Competition
D
All of these

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Option : D
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40. For each target market, the firm develops a ________. The offering is positioned in the minds of the target buyers as delivering some central benefit(s).

A
value offering
B
niche offering
C
market offering
D
segment offering

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Option : C
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