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31. Which of the following statement is true?
A brand name is a part of a brand which can be vocalised.
A brand is usually composed of a name and a mark of a product.
Brand means a name term and symbol or a mix thereof used to identify the product of one firm and to distinguish.
All of the above
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32. Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are carried to final buyers.
deviated marketing
direct marketing
customized marketing
supply chain management
33. Marketing Process involves
Product
Demand Flow
Human Needs
All of these
34. Which is the problem of marketing communication?
Distance
Hidden sources and data
Lack of trust
35. Elements of marketing planning is
It involves an analysis of past events and projection of future events
In envisages determination of the future course of marketing action
Marketing planning is a managerial function
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