Strategic Management and Marketing - Marketing Strategy Questions
18. Which statement is true about marketing?
- A
The Marketing Orientation - Present to some degree in both consumers and producers, the Phenomenon which makes the concept and the process possible
- B
The Marketing Concept - the idea that marketing is a social exchange process involving willing consumers and producers.
- C
The Marketing Process - enacted via the marketing channel connecting the producing company with its market.
- D
All of the above
19. Which statement is/are true?
- A
Product item is a specific version of a product that has a separate name or designation in the seller's list.
- B
Product line is a group of closely related to products which are able to satisfy a class of need, to be used together, to be sold to the same customer groups to be moved through the same distribution channels or fall within given price ranges.
- C
Product mix also referred to as product portfolio, Product mix is the composite of products offered for sale by a firm or a business unit.
- D
All of the above
