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11. The ________ concept holds that firms must strive to deliver value to customers in a way that maintains or improves both the consumer's and society's well being.
marketing
selling
societal marketing
product
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12. Building, keeping, and growing profitable value-laden relationships with all customers of a company is called ________.
customer relationship management
database marketing
customer lifetime value
13. The marketing concerns requires both fixed capital and
Working Capital
Long-term Capital
Share Capital
Flexible Capital
14. Internet Marketing does not deal
Advertising
Interactive Marketing
E-mail Marketing and Web advertising
Display Advertising
15. The marketing plan provides both
The vision and the cost
The vision and the direction
The vision and control
The vision and the post
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