Strategic Management and Marketing - Marketing Strategy Questions

66. Match the following

List-I (Product on the Basis of Psychology)List-II (Examples)
(A) Prestige Products  1. Ownership on the Car
(B) Maturity Products 2. Cold drink
(C) Anxiety Products3. Soap
(D) Hedonic Products 4. Biscuit and Bread
 5. Firm

CODES :

 ABCD
(I)1234
(II)4321
(III)1243
(IV)2134

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67. Match the following

List-I (Thinkers)  List-II (Books)
(A) Kaldor A. G            1. Imbricative Marketing
(B) Mc Kitterick J. B. Concept2. What is the Marketing Management
(C) Levitt T.        3. Innovation in Marketing
(D) Lazo H. and Corbin A. 4. Management in Marketing
 5. Marketing

CODES :

 ABCD
(I)1342
(II)1234
(III)3124
(IV)2314

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68. A marketing plan is composed of three basic components, namely
1. Objective
2. Policies
3. Program
4. Procedure
5. Hints
6. Decision
7. Command
8. Periodic
9. Diversity

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69. Which statement is true?

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70. The life cycle concept places particular emphasis on risks. For management in any firm, of failing to cultivate invention and innovation" this statement refers to

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