Strategic Management and Marketing - Marketing Strategy Questions

61. Match the following

List-I (Market) List-II (Nature)
(A) Area1. Geographical
(B) Tea2. Nature of goods
(C) Articles of trade 3. Commodities
(D) Exchange 4. Stock exchange

CODES :

 ABCD
(I)1324
(II)3421
(III)1234
(IV)1432

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62. Match the following

List-I (Marketing Sub-plans)List-II (Factors)
(A) Base Line Research 1. Market Segmentation
(B) Technical Plan2. Branding
(C) Organizational Plan   3. Distribution
(D) Contingency Plan4. Market Expansion
 5. Tax

CODES :

 ABCD
(I)2341
(II)1234
(III)1324
(IV)1243

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63. Statement (A) : The marketing concept is a philosophy of business states that the consumer's want satisfaction is the economic and social justification of a company's existence, consequently all company activities in production, engineering and finance, as well as in marketing, must be devoted to, first determining what the customer's wants are end thus satisfying their wants while still making a reasonable profit.
Statement (B) : Above statement refereed by Station.
Statement (C) : Above statement is related with marketing concept.
Statement (D) : Statement A has been defined under the book of fundamental of marketing.

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64. The most structured marketing problems are likely to be those dealing with

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65. Match the following

List-I (Factors Influencing Buyer Behaviour) List-II (Example)
(A) Information        1. Product Quality
(B) Social Cultural        2. Tradition
(C) Group Influence 3. Organisation
(D) Buying Motives   4. Desire

CODES :

 ABCD
(I)1324
(II)3421
(III)1234
(IV)1342

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