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56. Which of the following point is responsibility for effective market segmentation?
Measurability
Easy & accessibility
Substantiality
All of the above
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57. "The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals." Who said it?
Philip Kotler
L. G. Peter
Swarteze Honda
King R. L.
58. Marketing
Marketing is the part of Marketing Management.
Is the integrated analysis, planning and control of product, price, promotion and distribution to create exchanges and satisfy customer and organizational needs.
A brand is a name term or design which is intended to identify the goods or services of one seller or group of sellers and to differentiate them those of competitors.
59. The researcher of the Industrial Marketing Group indicate the degree to which organizational purchasing behaviour in different countries is influenced by
The domestic environment
The networks of relationship between suppliers and customers
The nature of the offering
60. Marketing objectives covers
To market at profit product of maximum value to consumer both current
To win the loyalty and co-operation of dealers
To develop and maintain product leadership
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