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46. Marketing refers to the
Goods Distribution
Goods and services are exchange to each other
Sales of Product
All of the above
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47. The role of marketing in modern organisation is – with marketing offers to lend a competitive edge and marketing tasks to match the demand and supply
Integrative
Responding
Non-integrative
All of these
48. Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.
variable assets
the value proposition
intangible assets
tangible assets
49. When marketers set low expectations for a market offering, they run the risk of _______.
failing to attract enough customers
failing to understand their customers' needs
disappointing loyal customers
decreasing customer satisfaction
50. ________ is the set of benefits a company promises to deliver its consumers to satisfy their needs.
A money-back guarantee
An attribute
Low pricing
A value proposition
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