| A. | Good idea but overestimated market size. |
| B. | Correctly positioned new product, not promoted effectively or overpriced. |
| C. | Development costs are lower than or equal to estimated or expected. |
| D. | Competitors fight back harder than expected. |
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Option: C Explanation : Click on Discuss to view users comments. |
Which one of the following is true for the calculation of overall market share?
| A. | (Customer penetration) x (Customer loyalty) x (Price selectivity) |
| B. | (Customer loyalty) x (Customer selectivity) x (Price selectivity) |
| C. | (Customer selectivity) x (Price selectivity) x (Customer penetration) |
| D. | (Customer penetration) x (Customer loyalty) x (Customer selectivity) x (Price selectivity) |
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Option: D Explanation : Click on Discuss to view users comments. |
____________is wielded by a manufacturer that threatens to withdraw a resource or terminate a relationship if intermediaries fail to cooperate.
| A. | Coercive Power |
| B. | Legitimate Power |
| C. | Expert Power |
| D. | Reference Power |
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Option: A Explanation : Click on Discuss to view users comments. |
When the consumers favour those products which offer the most quality, performance or innovative features, then it is called as :
| A. | Production concept |
| B. | Product concept |
| C. | Sales concept |
| D. | Marketing concept |
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Option: B Explanation : Click on Discuss to view users comments. |
| A. | (iii) (iv) (ii) (i) |
| B. | (i) (ii) (iv) (iii) |
| C. | (iv) (ii) (i) (iii) |
| D. | (ii) (iii) (i) (iv) |
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Option: D Explanation : Click on Discuss to view users comments. |
