Marketing Environment

1:

In response to threats from such companies as AOL, Amazon, Yahoo, eBay, ETRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their» existing offerings. This process became known as ________.

A.

reintermediation

B.

disintermediation

C.

e-commerce

D.

e-collaboration

 

Answer : A

Explanation :

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Option: A

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