Marketing Environment

1:

Match the following

List-I (Stage of New Product Development)    List-II (Features)

(A) Generating New Product Ideas                     1. From Customers

(B) Idea Screening                                               2. Problem

(C) Concept Testing                                             3. Subject

(D) Test Marketing                                               4. Market Segmentation

A.

(A) (B) (C) (D)

1    3    2    4

B.

(A) (B) (C) (D)

3    2    1    4

C.

(A) (B) (C) (D)

1    2    3    4

D.

(A) (B) (C) (D)

4    3    2    1

 

Answer : C

Explanation :

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Option: A

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