Marketing Management - Marketing Management Section 1
| List-I (Product on the Basis of Psychology) | List-II (Examples) |
| (a) Prestige Products | 1. Ownership on the Car |
| (b) Maturity Products | 2. Cold drink |
| (c) Anxiety Products | 3. Soap |
| (d) Hedonic Products | 4. Biscuit and Bread |
| 5. Firm |
| List-I (Authors) | List-II (Ideas) |
| (a) Bill Bishop | 1. Strategic Marketing for the Digital Age |
| (b) D. Bird | 2. Commonsense Direct Marketing |
| (c) Daniel S. Jonal . | 3. Online Marketing |
| (d) Jeffery F. Rayport | 4. Managing is the Marketspace |
| 5. e-commerce |
