Marketing Management MCQ - Marketing Management Section 1

36 Marketing is

A
Essential an operational and purposive pursuit
B
A cost of service
C
A cost of the product
D
An expenses

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Correct AnswerOption A

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37 Which is the basic form of Innovation?

A
Introduction of the novel production process
B
Improvement and development of existing process
C
Improvement and development of the existing firm
D
All of the above

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Correct AnswerOption D

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38 Match the following

List-I	List-II
(Marketing Sub-plans)	(Variables)
(a) Baseline Research	1. Customer Service
(b) Technical Plan	2. Packaging
(c) Organisational	3. Regulation Plan
(d) Contingency	4. Risk Management Plan
	5. Tax

A
Codes:
(a) (b) (c) (d)
1 2 3 4
B
Codes:
(a) (b) (c) (d)
2 3 1 4
C
Codes:
(a) (b) (c) (d)
1 3 2 4
D
Codes:
(a) (b) (c) (d)
4 2 3 1

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Correct AnswerOption A

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39 A method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various part of the market is known as

A
Market targeting
B
Market positioning
C
Market segmentation
D
Market strategy

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Correct AnswerOption C

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40 A marketing plan is composed of three basic components namely
(i) Objective   (ii) Procedure
(iii) Policies   (iv) Decision
(v) Programme   (vi) Command

A
i, ii, iii
B
i, ii, v
C
i, v, vi
D
i, iii, iv

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Correct AnswerOption B

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