| List-I (Product on the Basis of Psychology) | List-II (Examples) |
| (a) Prestige Products | 1. Ownership on the Car |
| (b) Maturity Products | 2. Cold drink |
| (c) Anxiety Products | 3. Soap |
| (d) Hedonic Products | 4. Biscuit and Bread |
| 5. Firm |
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