Goal | Objective | Advantages | Disadvantages |
Profit Maximisation | Large amount of profits | 1. Easy to calculate profits | 1. Emphasizes the short term |
2. Easy to determine the link between financial decisions and profits | 2. Ignores risk or uncertainty | ||
3. Ignores the timing of returns | |||
4. Requires immediate resources | |||
Shareholder wealth maximisation | Highest market value of common stock | 1. Emphasizes the long term | 1. Offers no clear relationship between financial decisions and stock price |
2. Recognizes risk or uncertainty | 2. Can lead to management anxiety and frustration | ||
3. Recognizes the timing of returns | |||
4. Considers return |
19. Beta (β) is a measure of :
20. Capital budgeting is concerned with :