
| Goal | Objective | Advantages | Disadvantages |
| Profit Maximisation | Large amount of profits | 1. Easy to calculate profits | 1. Emphasizes the short term |
| 2. Easy to determine the link between financial decisions and profits | 2. Ignores risk or uncertainty | ||
| 3. Ignores the timing of returns | |||
| 4. Requires immediate resources | |||
| Shareholder wealth maximisation | Highest market value of common stock | 1. Emphasizes the long term | 1. Offers no clear relationship between financial decisions and stock price |
| 2. Recognizes risk or uncertainty | 2. Can lead to management anxiety and frustration | ||
| 3. Recognizes the timing of returns | |||
| 4. Considers return | |||
19. Beta (β) is a measure of :
20. Capital budgeting is concerned with :