49. What is “Block Chain” in the field of information technology?
CompetitiveStrategy | Required Skills andResources | OrganizationalElements | AssociatedRisks |
Overall CostLeadership | Sustained capital investment and access to capital.Process engineering skills.Intensive supervision of labour.Products designed for ease of manufacture. Low-cost distribution system. | Tight cost controlFrequent, detailedreports.Structuredorganization andresponsibilities.Incentives based onmeeting strictquantitative targets. | Technological change that nullifiespast investments or learning.Low-cost learning by industrynewcomers or followers throughimitation or through their ability toinvest in state-of-the-art facilities.Inability to see required product ormarketing change because of theattention placed on cost.Inflation in cost that narrow the firm’sability to maintain enough of a pricedifferential to offset competitors’brand images or other approaches todifferentiation. |
Differentiation | Strong marketing abilities.Product engineering.Creative flair.Strong capability inbasic research.Corporate reputation forquality or technologicalleadership.Long tradition in theindustry or unique combinationof skills drawnfrom other businesses.Strong cooperation fromchannels. | Strong coordinationamong functions inR&D, product developmentand marketing.Subjective measurementand incentives insteadof quantitative measuresAmenities to attracthighly skilled labour,scientists or creativepeople. | The cost differential between lowcostcompetitors and the differentiatedfirm becomes too great fordifferentiation to hold brand loyalty.Buyers thus sacrifice some of thefeatures, services, or image possessedby the differentiated firm for largecost savings.Buyers’ need for the differentiatingfactor falls. This can occur as buyersbecome more sophisticated.Imitation narrows perceived differentiation,a common occurrence asindustries mature. |
Focus | Combination of theabove policies directedat the particular strategictarget. | Combination of theabove policies directedat the particular strategictarget. | The cost differential between broadrangecompetitors and the focusedfirm widens to eliminate the costadvantages of serving a narrow targetor to offset the differentiationachieved by focus.The differences in desired products orservices between the strategic targetand the market as a whole narrows.Competitors find submarkets withinthe strategic target and outfocus thefocuser. |