UGC NET Management Previous Year Solved Papers - December 2018

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31. Match the items of List-I with the items of List-II and choose the correct answer from the code is given below.

List-I (Market segmentation method)	List-II (Sample segment)
(a) Demographic	(i) Self-values
(b) Psychographic	(ii) Convenience
(c) Benefits	(iii) Gender
(d) Behavioral	(iv) Loyalty

Answer
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Option : A
Explanation :

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32. Which one of the following relates to products or services for which consumers will spend a fair amount of time comparing alternatives?

Answer
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Option : C
Explanation :

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33. The following statements relate to social media.
Choose the correct code for the statements being correct or incorrect.
Statement I: Social media does not allow users to interact among themselves.
Statement II: Social media helps facilitate the consumer’s decision process by encouraging need recognition, information search, alternative evaluation, purchase, and post-purchase reviews.
Code:

Answer
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Option : B
Explanation :

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34. “Explain the nutritional values of different foods” is an objective of which one of the following social marketing programs?

Answer
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Option : D
Explanation :

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35. A manufacturer, to market its products, focuses on the following marketing channel alternatives:
(i) Telemarketing
(ii) Distributors
(iii) Sales force
(iv) Internet
(v) Retail stores
(vi) Value-added partners
Select the code of correct sequence of the channel alternatives in order of increasing cost per transaction.
Code:

Answer
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Array

Option : B
Explanation :

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December 2018

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